Saturday, March 22, 2014

My First Date With Gladwell

My experience with Gladwell so far has been quite exquisite. I only just met him a few days ago and all he says and talks about is just so interesting and engaging. The way this dude thinks of things is beyond me.

So I just finished the fourth chapter of The Tipping Point and I thought now would be the best time to come and visit you guys. First off, allow me to preface this by saying that with what I've experienced so far, Malcom Gladwell is a very, very good writer that has a certain way of making things that seem irrelavent suddenly become relevant.

In the beginning of the book Gladwell first gave us as the audience a layout in a way of what he would be discussing over the course of the book. Obviously everything must in some way relate back to the title of the book, The Tipping Point.

Anyways, Gladwell went on to teach us about these three laws/rules of epidemics that he would be going into further detail on in the book. Gladwell identified, the Law of the Few, the Stickiness Factor, and the Power of Context.

For me the one rule that really "stuck" with me was the Stickiness Factor. He addressed this idea in Chapter 3 and noted that a key factor in whether a trend will recieve exponential popularity or not is based on "the stickiness factor." This is referring to the unique quality that compels the trend to stick in the minds of the people.

Gladwell elaborated on the stickiness factor by talking about kids television shows from the mid 20th century to the begin of the 21st century. He went on to state that the show Seaseme Street was a very "sticky" trend that dramatically influenced childrens television. The sticky factor about Seaseme Street was that it incoorperated learning into the show which as proven bolsters childrens literarcy rates. After that, shows like Blues Clues and Dora the Explorer used these exact methods in children's TV shows.

BLUNT AND ABRUPT ENDING. BYE.

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